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Hindu University of America

Breif

A school that had been established for over 20 years, having major univeristy partnerships in comparative religion studies wanted to start selling courses online directly to consumers.  They need to revamp their marketing site and create an e-commerce site that integrated with their Moodle LMS site that was in development.  They wanted branding that felt "both academic and spiritual."  

Process

Gather requirements
Research audience
Define content outline, content model, user flows
Create lo-fi mockups
Create high-fi mockups including color, fonts logo and UX writing
Meet with stakeholders to develop and finalize branding guidelines
Develop site
Test
Train Staff on updating and maintaining site
AfterBefore
HUA before screenshot