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Avoidant Personality Research Center

Brief

A minister who started a website dedicated to Avoidant Personality Disorder had a site that received a great deal of traffic in an under-represented market.  He was quickly growing into a legitimate non-profit and authority on the subject and needed to redesign for better user experience and clearer calls to action. in order to fund the new organization.

Process:

Gather requirements
Research audience
Define content outline, content model, user flows
Create lo-fi mockups
Create high-fi mockups including color, fonts 
Develop site
Test
AfterBefore
AP mockup
avpd before