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Fitwell USA

Breif

A personal fitness instructor wanted to pivot when the pandemic hit.  The options to sell fitness training online were limited and expensive, so we quickly created  a membership site to sell access to a library of courses and videos along with a private support forum and blog, and experimented with live training sessions.  

Process

Gather requirements
Research audience
Define content outline, content model, user flows
Define views for different user roles
Create lo-fi mockups
Create high-fi mockups including color, fonts logo and UX writing
Develop site
Test
Training