A school that had been established for over 20 years, having major univeristy partnerships in comparative religion studies wanted to start selling courses online directly to consumers. They need to revamp their marketing site and create an e-commerce site that integrated with their Moodle LMS site that was in development. They wanted branding that felt "both academic and spiritual."
Process
Gather requirements Research audience Define content outline, content model, user flows Create lo-fi mockups Create high-fi mockups including color, fonts logo and UX writing Meet with stakeholders to develop and finalize branding guidelines Develop site Test Train Staff on updating and maintaining site