A minister who started a website dedicated to Avoidant Personality Disorder had a site that received a great deal of traffic in an under-represented market. He was quickly growing into a legitimate non-profit and authority on the subject and needed to redesign for better user experience and clearer calls to action. in order to fund the new organization.
Process:
Gather requirements Research audience Define content outline, content model, user flows Create lo-fi mockups Create high-fi mockups including color, fonts Develop site Test