A signage company who specialized in political yard signs figured out how to make cool high-res prints on metal. They wanted a separate company and brand to market their new product. They had a very small budget and they needed their site needed to allow consumers to upload custom prints and custom sizes to various materials. They also needed a system for creating vouchers to be used for employee appreciation gifts so they could target HR departments instead of investing heavily in B2C marketing.
Process:
Gather requirements Research technology available we could build on without a lot of development Define flows and views that could be built easily based on available technology Create lo-fi mockups Create high-fi mockups including color, fonts logo and UX writing Use already designed logo to drive branding guidelines Develop site Test Iterate using user feedback